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Americans Turning to Massage for Pain Management: Massage Therapy Grows as Overall Wellness Tool, Especially Among Baby
Boomers
Evanston, IL—October 2007: More people get massage
therapy for medical purposes than for relaxation, according to a survey conducted by the American Massage Therapy
Association® (AMTA®). The survey also showed that baby boomers have more massages than their younger counterparts –
and are more likely to use massage for medical reasons.
Thirty percent of all people who received a massage in the last five years got it for medical
reasons, compared to 22 percent who sought relaxation and 13 percent for a simple indulgence. Almost
one-third (32 percent) of Americans say they've used massage therapy at least one time for pain relief – just
behind those who have turned to chiropractic (38 percent) and physical therapy (44 percent).
"It's no surprise that people are turning to massage therapy to improve their wellness," says
Dr. Leena S. Guptha, president AMTA. "It's a proven way to manage pain, recover from injury, and improve
one's quality of life, often reducing the need for medications or invasive treatments."
Survey respondents said they most frequently sought massage therapy for
medical reasons including pain management, injury recovery, soreness, general wellness and control of headaches or
migraines. These benefits of massage are also being revealed by a growing body of medical literature. A scholarly
review of scient ific studies published in the July 2007 issue of Evidence Based Complementary Medicine has shown
that professional massage therapy can be more effective than some other therapies in managing certain types of
pain, particularly lower back pain, shoulder complaints and headaches.
With the prevalence of massage for health conditions, it is important that consumers find a professional massage
therapist," says Dr. Guptha.
Finding a professional massage therapist is vital to a person's massage experience. AMTA offers a professional
massage therapist locator service (www.findamassagetherapist.org ) and encourages consumers to look for an AMTA massage
therapist.
Boomers See Wellness Benefits of Massage
Respondents aged 45 to 64 have had an average of almost 7 massages during the past 12 months,
while those aged 18 to 44 have had an average of five. Among those who have had a massage in the past five
years, boomers have had an average of just under 20 massages compared to an average of about 10 for those
aged 18 to 44.
The tendency to seek massage for health conditions was stronger among people from the immediate postwar generation
as well. Thirty-eight percent of those aged 45 to 64 said the massages they've received were for medical reasons,
while 25 percent of people 18 to 44 cited that reason for massage. In addition, 23 percent of those 45 to 64 have
discussed massage therapy with their doctors or healthcare providers, compared to 18 percent of those 18 to
24.
Doctors and Public View Massage Therapy Positively
The AMTA-sponsored survey showed that 87 percent of people agree massage can be effective in
reducing pain, and 85 percent agree massage can be beneficial to health and wellness. Fewer than half (39
percent) believe massage is "just for pampering." And 59 percent said they would like to see massage therapy
covered by their health insurance plans.
Nearly one in five people said they had discussed massage therapy with their doctors or
healthcare providers, and among those who had, more than half (58 percent) said their doctors had either
"strongly recommended" or "encouraged" the use of massage.
"Healthcare providers and consumers are finding out what professional massage therapists have always
understood—that massage is not only relaxing, but also an important tool for pain management and overall wellness,"
Dr. Guptha said.
About AMTA
The American Massage Therapy Association® (AMTA®) is a professional
association of more than 57,000 members. AMTA professional members have demonstrated a level of skill and knowledge
through education and/or testing and must meet continuing education requirements to retain membership. AMTA
provides information about massage therapy to the public and works to improve the professional climate for massage
therapists. The association also helps consumers and healthcare professionals locate qualified massage therapists
nationwide, through AMTA's Find a Massage Therapist® free national locator service available at
www.findamassagetherapist.org or toll-free at 888-843-2682 [888-THE-AMTA].
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